Logistics tech platform Pidge aims to upend the logistics sector by removing friction in the logistics space through its industry-first, low-code, and self-serve logistics SaaS solution. The growth of small and medium businesses is critical to building a strong Bharat, and Pidge recognises that digital enablement is key to unleashing the potential of this segment. Established in 2019 by Ratnesh Verma and Rushil Mohan, Pidge aims to bring about choice parity on the demand side by creating digital parity on the supply side, which for them includes third-party logistics providers, aggregators, and unorganised MSMEs that operate in silos and give rise to fragmentation in the ecosystem. By digitally enabling the unorganised sector along with the captive market, Pidge aims to create interoperable hybrid micro-networks and, consequently, democratise access to logistics.